5 Overlooked Aspects of YouTube Strategy
Analyzing the lowest common denominators of YouTube success
Around the end of 2016 and the beginning of 2017 I realized I had made a grave mistake—my view of YouTube was far too small for someone whose job it was to lead content strategy efforts.
At that time, I still saw YouTube as a place to find funny videos, how-to tutorials, and other random one-off videos that may be viewed once in a while. I wasn’t paying…
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