A Beginner's Guide to Handling a Social Media Crisis

Six things to do. Five things to definitely not do.

I need to be clear about something upfront: I have no official training in crisis communications. I have a B.A. in Biblical Literature and an M.Div. with an emphasis in pastoral ministry. The closest thing I have to communications “training” is about five undergraduate communications classes (from a couple of brilliant teachers, no doubt). In short, I d…