How Facebook Ads Are Designed to Polarize [Content Made Simple]
Issue #196: Surviving this week, what social media companies learned in 2016, and more.
FACEBOOK’S POLITICAL AD SYSTEM IS DESIGNED TO POLARIZE
Facebook wants to deliver “relevant ads” to its users, but how does that affect political advertising? It makes it more polarizing, driving people deeper into their trenches.
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It all comes down to Facebook’s desire to show users “relevant” ads. When you target an ad to a certain Facebo…
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