How Facebook Ads Are Designed to Polarize [Content Made Simple]

Issue #196: Surviving this week, what social media companies learned in 2016, and more.

Nov 03, 2020

∙ Paid

FACEBOOK’S POLITICAL AD SYSTEM IS DESIGNED TO POLARIZE

An occupied blue voting booth with a blue balloon next to an occupied red voting booth with a red balloon

Facebook wants to deliver “relevant ads” to its users, but how does that affect political advertising? It makes it more polarizing, driving people deeper into their trenches.

[READ MORE]

Quote:

It all comes down to Facebook’s desire to show users “relevant” ads. When you target an ad to a certain Facebo…

Keep reading with a 7-day free trial

Subscribe to FYI with Chris Martin to keep reading this post and get 7 days of free access to the full post archives.