How Much Is a Viral Tweet Worth? [Content Made Simple]

Issue #209: How to build a video content strategy, and recovering friendship from social media.

A VIRAL TWEET ISN’T WORTH VERY MUCH

Going viral on Twitter feels good, but it doesn’t pay

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I’ve always wondered what a viral tweet is worth, because it’s an interesting way to think about what social media is worth — and what we hope for when we post. On the one hand, social media creates a tremendous amount of value. Twitter pulled in $3.…