FYI with Chris Martin

FYI with Chris Martin

'Kony 2012' 10 Years Later [Content Made Simple]

Issue #260: Weight Watchers collected kids' data, a Sri Lankan content farm mystery, and more!

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Chris Martin
Mar 10, 2022
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“Kony 2012,” a film released 10 years ago by the nonprofit Invisible Children, galvanized a global movement and a civilian manhunt for Joseph Kony, the leader of the Lord’s Resistance Army.

‘Kony 2012,’ 10 Years Later

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When Oprah Winfrey tweeted “Kony 2012,” its views rose from 66,000 to nine million, according to Gilad Lotan, a data scientist who compiled a visual analysis of its spread. Justin Bieber, Rihanna and Kim Kardashian shared it, too. Within a week, the video had hit 100 million — a record on YouTu…

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