Passive and Active Social Media Content: Both Are Important

Social media managers often lack time. Understanding these two types of content can help make you more efficient.

It feels like we never have enough time to really manage our social media accounts as well as we feel we should. When I talk with social media managers of various kinds, I often ask, “What is the biggest hurdle in the way of you improving?” The answer is always “time” or rather, the lack of it. 

This is an understandable pain point. Most social media man…