Shein's Influencer Flub [Content Made Simple]
Issue #316: Best tech books, Google ads issue, and more.
TOP OF THE WEEK
How Shein’s influencer trip to a Chinese factory backfired
Quote:
As Shein eyes an IPO, the company’s image needs a serious makeover. From stealing indie designers’ work, to violating local labor laws, Shein has fallen out of vogue on social media, so the company invited a group of influencers to tour one of its factories in Guan…
Keep reading with a 7-day free trial
Subscribe to FYI with Chris Martin to keep reading this post and get 7 days of free access to the full post archives.