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David Marshall's avatar

How long until the "influencer bubble" pops? My brother-in-law is a popular influencer on Instagram (I guess popularity is relative, but within his subculture, he's a big deal), but thankfully, it's not what he's relying on. I just wonder about all of these people investing their time into mediums like Instagram, YouTube, etc., and when it eventually fails, what will they fall back on?

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