The Most Important Social Media Advice I Give People

The right question to ask when you're creating social media content.

One of the most chronic problems I run into in world of social media and content strategy is this: self-centeredness. Let me explain what I mean.

Most brands/companies/organizations/churches go into a social media strategy with either an implicit or explicit posture that says:

“What can I post today to help people want to be more engaged with us?”

That’s t…