TikTok's Pressure Machine Is Going Viral [Content Made Simple]
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TikTok’s Pressure Machine Is Going Viral
Quote:
A growing number of musicians, authors and actors say their management is pushing them to find ways to go viral on TikTok, even if it requires faking a "viral moment."
Why it matters: Viral posts can be very effective for marketing, but for some artists, manufacturing those moments …
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