I could not agree more with this argument. I have read ad nauseam so many stories promoting the idea that before people do business with a company, they need to know exactly where the firm stands on every issue pertaining to diversity, equity and inclusion. What hogwash.
Dippin' Dots is a perfect example. The company will sell far more of their frozen treats by making it available in more locations as an impulse purchase than they ever will by advertising support for any cause. In fact, knowing Americans are divided 50-50 on every single issue, advertising a position on any topic is sure to irritate half the potential market.
Any company that provides an excellent product at a reasonable price with outstanding customer service will flourish in today's business climate simply by keeping quiet on social and political issues. They should focus on doing the right thing instead of virtue signaling support for today's opinion on the current thing before the mob either moves on to the next issue or demands that a new position be assimilated by the firm.
100%. I work with brands, and it confuses me as to why they all hop on some kind of cause. If it's a cause directly related to their brand or products, that makes sense (i.e. an environmental cause for a sustainable brand), but to post about every "current thing" as part of a perceived demand from consumers for socially sensitive brands has more potential to undermine a brand's reputation than help it.
Chris... this post is spot on! These companies are not only offending customers but doing a disservice to their shareholders as well. Disney is a prime example... their stock was down 39% over the last year... even before this week's market slump. What are they thinking?
I could not agree more with this argument. I have read ad nauseam so many stories promoting the idea that before people do business with a company, they need to know exactly where the firm stands on every issue pertaining to diversity, equity and inclusion. What hogwash.
Dippin' Dots is a perfect example. The company will sell far more of their frozen treats by making it available in more locations as an impulse purchase than they ever will by advertising support for any cause. In fact, knowing Americans are divided 50-50 on every single issue, advertising a position on any topic is sure to irritate half the potential market.
Any company that provides an excellent product at a reasonable price with outstanding customer service will flourish in today's business climate simply by keeping quiet on social and political issues. They should focus on doing the right thing instead of virtue signaling support for today's opinion on the current thing before the mob either moves on to the next issue or demands that a new position be assimilated by the firm.
Thanks for your perspective, Greg! :-)
100%. I work with brands, and it confuses me as to why they all hop on some kind of cause. If it's a cause directly related to their brand or products, that makes sense (i.e. an environmental cause for a sustainable brand), but to post about every "current thing" as part of a perceived demand from consumers for socially sensitive brands has more potential to undermine a brand's reputation than help it.
yes. totally.
Chris... this post is spot on! These companies are not only offending customers but doing a disservice to their shareholders as well. Disney is a prime example... their stock was down 39% over the last year... even before this week's market slump. What are they thinking?